Sunday, March 20, 2011

Media - Journalism hitting rock bottom in trusted professions.

Its time for media to wake up and do a post-mortem or else they will find themselves in a very damaging position.

By 2001 , there was permission given for "one" news channel.
Now  there are 172 news channels live and 96 are waiting for approval.
Overall there are 7.5 million copies of news papers are sent home daily.
With this massive presence in people news channels are trying portray  larger-than-life picture .

In a recently conducted survey of most trusted professions  :

Teachers , Fire Fighters , Farmers lead the pack of trusted professions
while the bottom set includes Journalists, real estate agents and ofcourse politicians at the rock bottom( "bottom of bottoms").

Thanks to Radia tapes, Media has seen it worst face in the public mirror.
The survey revealed that out of 172 channels as many as 150 has visual poltical affiliation and they can be called as "sponsored channels" and not news channels.

Its time media come together and save their back, otherwise they will be treated as daily soap TV serials.

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